Google Analytics illegal in Europe: how I've replaced it

As a website owner, you may have recently found yourself in a situation where you needed to replace Google Analytics with a more privacy-conscious alternative. If you're based in Europe, you may have had to make this switch due to the recent classification of Google Analytics as illegal by European control authorities.

One possible alternative is Fathom, a Google Analytics alternative that prioritizes visitor privacy above data collection. Fathom doesn't compromise on the data it collects, but it does so in a way that doesn't infringe on the privacy of your visitors.

One of the main reasons for the shift away from Google Analytics is the EU's General Data Protection Regulation (GDPR). This regulation, which went into effect in 2018, sets strict guidelines for the collection and use of personal data. Google Analytics was found to be in violation of these guidelines, leading to its classification as illegal in Europe.

As a website owner, it's important to be aware of the regulations and guidelines that govern the collection and use of personal data. Fathom provides a compliant solution for website owners who want to track their site's performance without compromising visitor privacy.

In addition to being GDPR-compliant, Fathom also offers a number of other benefits. It's lightweight and easy to install, making it a seamless transition for those who are used to using Google Analytics. It also provides detailed and accurate data, allowing you to make informed decisions about your website's performance.

Overall, switching to Fathom from Google Analytics is a smart move for website owners in Europe who want to comply with the GDPR and protect the privacy of their visitors. It's a simple and effective way to track your site's performance without compromising on data accuracy or visitor privacy.